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New Video: Pattu
How do shepherds survive in the forests of the Himalayas? With resilience, skill, and handmade woolen cloth. Watch to learn more about the making and use of pattu:
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Costing Considerations
No beating around the bush on this one: prices will be increasing soon. There are a few reasons for this: When I was in Himachal last year to purchase wool, I found that the going rates for raw fleece had increased. This is good! Not only does it increase herding incomes, but it inches toward…
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The Curve of the Path
2020 is, among other things, the year of the “pivot”—and while I reserve the bulk of my disdain for other business buzzwords (“pain points,” “spend” as a noun, “scale” as a verb), pivot is not my fave. When I hear “pivot,” I picture a squadron of toned Alvin Ailey dancers swiveling in sync, arms angled…
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Wool Sourcing, Again
After my first sourcing adventure, it was time to hurry across the mountain ridge to another shearing site. Here, most households own 15-20 sheep which they send with one herder who, with a couple of assistants, manages a combined flock of about 300 for the whole village. Purshotam, who is trained in machine shearing, shears…
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Wool Sourcing
“We source wool directly from the shepherds.” What exactly does this mean? Well, here’s what it means for aana jaana, at least this time: It starts with a phone call from Saligram, who rings me up any time there’s cell signal in his neck of the woods (and I do mean woods). “Han ji Jen…
aana jaana
himalayan handcrafted woolens
aana jaana 